Smurfit Kappa

Customized Designs to Maximize Impact and Drive Sales

Smurfit Kappa Packaging Solutions

Counter Displays - place next to point of sale for impulse sales

Counter displays are designed to sit on top of retail counters and hold products from which a consumer will shop. They are strategically placed at the point of purchase to maximize product visibility and create impulse sales. Often used for promotional, seasonal, and free trial products, counter displays influence consumer buying patterns and differentiate brands from the competition.

Made from corrugated cardboard, solid board or folding carton, counter displays are lightweight yet have the structural integrity to carry heavy weight. Constructed from a single material, they can easily be recycled after use. Counter displays are generally designed custom to meet specific marketing objectives. However, we also offer a range of standard counter displays providing a flexible, quick and cost efficient solution. Displays can be supplied flat packed for easy assembly, or preassembled and filled with stock.


  • Available in a range of corrugated, solid board, and folding carton grades
  • Standard and custom designs available
  • High quality flexographic or lithographic print options
  • Available in single and multiple tiers
  • Header board available to communicate marketing messages
  • 2D, 3D, and 4D models available to help you visualize a design in-store


  • Increased sales through high product visibility
  • Attracts consumer attention to product promotions or launches
  • Maximizes brand impact at the point of purchase
  • Reduction in transit and storage costs as counter displays are delivered flat
  • Easy to assemble, reducing time spent merchandising
  • Environmentally friendly – 100% recyclable and made from a renewable resource


  • Confectionery
  • Fruit and vegetables
  • Other foods
  • Health and beauty
  • Electronics