Smurfit Kappa

Customized Designs to Maximize Impact and Drive Sales

Smurfit Kappa Packaging Solutions

Free-Standing Display Units (FSDUS) - customizable and effective

Free-standing display units (FSDUs) are shoppable, standalone off-shelf displays, and are used in retail environments to influence consumer buying patterns. FSDUs are designed to increase product visibility and maximize brand impact at the point-of-purchase. Eye-catching displays allow brands to differentiate themselves over the competition and drive increased sales.

Made from corrugated cardboard, FSDUs are lightweight yet have the structural integrity to carry heavy weight. Made from a single material, they can be easily recycled after use. FSDUs are generally designed custom to meet specific marketing objectives but we also offer a range of standard FSDUs to provide a flexible, quick, and cost-efficient solution. Free-standing display units are mostly supplied flat packed for easy assembly, or can be supplied preassembled and filled with stock.


  • Available in a range of corrugated and solid board grades
  • Standard and custom designs available
  • High quality flexographic or lithographic print options 2D, 3D, and 4D models available to help you visualize a design in-store
  • Choose the required quantity and position of shelves
  • Optional features such as LCD screens, lights, sound modules, and moving parts can be included


  • Increased sales through high product visibility
  • Attracts consumer attention to product promotions or launches
  • Maximizes brand impact at the point of purchase
  • Reduction in transit and storage costs as FSDUs are delivered flat
  • Easy to assemble, reducing time spent merchandising
  • Environmentally friendly – 100% recyclable and made from a renewable resource


  • Beverages
  • Confectionery
  • Bakery
  • Fruit and vegetables
  • Other foods
  • Health and beauty
  • Household cleaning
  • Electronics
  • Other consumer goods