Smurfit Kappa

Customized Designs to Maximize Impact and Drive Sales

Smurfit Kappa Packaging Solutions

Merchandising Units (MUs) - increase brand awareness

Merchandising units (MUs) are off-fixture retail displays that hold a large quantity of products from which a consumer can shop. Pre-filled by the manufacturer or co-packer, MUs are sent through the supply chain and arrive at the retail environment ready for immediate display. MUs can be quickly and easily positioned in key areas within the store, increasing product visibility and driving impulse purchases.

Made from corrugated cardboard, the units are 100% recyclable and can be easily broken down once shopped. MUs can be quickly replaced in-store, which minimizes ‘out of stock’ time and maximizes product availability. We offer a range of sizes including quarter, half, or full pallet displays, or manufactured custom. MUs are also designed to fit onto retailer’s wheeled plastic pallets in a range of depths. MUs can be high quality printed up to six colors with optional shelves and header boards.


  • Customized to your product, marketing, and supply chain requirements
  • Available in a range of corrugated or solid board grades
  • High quality flexographic or lithographic print options
  • Designed to fit and lock onto all pallet designs and footprints
  • Inner supports/fittings can be designed custom to fit the product
  • Available in low order quantities


  • Increased sales through more impulse purchases
  • Improved product availability in-store due to ease of replenishment
  • Reduction in transit damage due to strength and stability
  • Environmentally friendly – made from a renewable resource and 100% recyclable
  • Better customer perception as products are easier to find
  • Retailer compliant


  • Beverages
  • Confectionery
  • Bakery
  • Other foods
  • Health and beauty
  • Household cleaning
  • Electronics
  • Other consumer goods