Smurfit Kappa

Interact with Your Customers
While They Shop

Smurfit Kappa Packaging Solutions

Retail Ready Packaging (RRP) - get products from case to shelf fast

Retail ready packaging (RRP) and shelf ready packaging (SRP) have been developed to get products from case to shelf in one smooth movement, rather than transferring single units. SRP considers primarily the shelf replenishment requirements, whereas RRP takes a more holistic approach and considers both shelf replenishment and supply chain requirements, as well as interaction with the shopper while on the shelf. We design all retail ready packaging to meet guidelines set by the Institute of Grocery Distribution.

  • Easy to identify – clearly printed, enabling store personnel to quickly find the product
  • Easy to open – easily opened in-store, but robust enough to endure the supply chain
  • Easy to merchandise – simple shelf replenishment and optimization of shelf space
  • Easy to shop – consumers can easily identify the product to shop
  • Easy to dispose – uses minimum material and can be recycled
We offer a variety of retail ready packaging styles in a selection of materials, and combine innovative structural design with high quality print to create outstanding results.


  • Customized to your product, marketing, and supply chain requirements
  • Available in corrugated cardboard, solid board, and folding carton board
  • 100% recyclable and made from a renewable resource
  • Available in a wide range of print techniques such as flexo post print, preprint, and litho
  • Available in a wide variety of one-piece and two-piece pack styles
  • Opening techniques including a range of perforation styles and tear tapes


  • Increased sales through higher levels of impulse purchases
  • Improved product availability in-store due to ease of replenishment
  • Reduction in transit damage due to strength and stability
  • Environmentally friendly – uses no mixed materials and easily recycled
  • Better customer perception as products easier to find with improved availability
  • Reduced storage space and transport costs from supply chain optimization


  • Beverages
  • Confectionery
  • Bakery
  • Dairy
  • Fruit and vegetables
  • Meat, poultry and fish
  • Other foods
  • Health and beauty
  • Household cleaning
  • Flowers
  • Electronics
  • Other consumer goods